Internet Technology, Marketing, and Security Essay - 2

Internet Technology, Marketing, and Security - Essay Example In today's era internet is used as a promotional tool by many global and international organizations. Organizations make use of internet to capture market in today's competitive environment. The Internet is useful for attracting customers by providing them a great variety of services and relevant information about the products or services. There are specific digital internet sources mostly used for the purpose including official websites, social networking sites, blogs, etc (Silverstein, 2001). Marketing, customer dealing, promotion, and other operational management procedures have become much easier within past few years due to remarkable advent and advancements of internet technology. With the advancements of internet, communication modes have become very fast, diverse, and smart (Silverstein, 2001). The World Wide Web has brought tremendous change in the way businesses are run in multinational corporations. For successful business progress, advertising and marketing are two most important tools and with the revolutionized modern technology internet has become exceedingly popular among businesses of all sizes. Mainly because internet has pull out all businesses from tissue-thin, pages of directory for contact details and advices from friends and family members for establishing businesses (Silverstein, 2001). Now business professionals have an opportunity to learn business and marketing techniques from e-sources.