A Student Evaluates the Websites of Three Shoe Companies :: Sell Websites Buy Web Sites

A Student Evaluates the Websites of Three Shoe Companies Many companies now use websites to advertise their products. In this essay I will evaluate the effectiveness of several shoe websites. Three websites that I have been looked at are: www.nike.com (niketown), www.reebok.com, and www.adidas.com. They all are big companies that provide many kinds of shoes. Their websites looked similar in the first sight, but they are actually very different in several ways. My evaluation will be based on the navigation, contents, organization and layout of the websites, target audiences, user satisfaction with the websites, and how long the page takes to load. Navigation is one of the most important aspects in creating a good website. Navigation consists of several terms, such as: ease to use, internal link, broken link, internal search engine, and return to homepage from any page. Nike seems to have the best navigation from these threes websites. I can find things easily and I can go back to the homepage from any page. Reebok also has good navigation in its website, but it does not have a direct link to the homepage from any page. On the other hand, Adidas seems to be the most complicated website in terms of navigation. I need to spend a couple minutes to find a certain product. It has many internal links inside its website. Besides that, Adidas uses pop up windows in its website. Both Nike and Reebok also have a search engine at the top bar of their websites. This search bar can help consumers to find their desired product quickly, which I think that is very helpful. Unlike Adidas, which does not have a search engine in the website, so consumers have to browse all over the website in order to find the desired product. . The good thing about these three websites is they do not have a broken link, because they are being maintenance and updated all the time. Besides navigation, content is also a good consideration in order to create a good website. As I go into these three websites, I found that they all basically have the same content. They provide such important information about their products. They all also provide some details about their product such as, prices. The content that is provided by these websites is very attractive. They provide the image of the products that can be enlarged so consumers can look clearly at the desired products.